Zoe Jeffery is a Postdoctoral Research Associate specialising in Immersive Technology, with a strong foundation in qualitative health research. Her work primarily focuses on physical activity and physical education across the lifespan. Zoe has contributed to innovative projects, including avatar customisation, and was a part of the team that received the CHI Best Paper award in 2020. In 2024, she was honored with an Alumni Innovation Award to work on development of an augmented reality physical education app aimed at encouraging teenage girls to stay active.