Crescent Jicol is a Lecturer in Computer Science within the Human-Computer Interaction group, at the University of Bath. His work combines cognitive science with VR to investigate the role played by human factors in the formation of user presence and engagement. His research combines state of the art methodologies for physiological sensing and personality computation with the scope of enabling the next generaton of adaptive VR experiences.

Crescent is the deputy director of the REal and Virtual Environments Augmentation Lab (REVEAL) at Bath, which is an interdisciplinary group formed between the departments of Computer Science and Psychology. He is also an associate member of the Centre for the Analysis of Motion, Entertainment Research and Applications (CAMERA), which has expansive collaborations with key local and international industrial partners.